https://lightsketchcreative.com/insights/what-actually-goes-into-a-brand-identity https://lightsketchcreative.com/__l5e/assets-v1/e53d14e4-4c61-4f4e-8664-4411cb7bf0db/what-actually-goes-into-a-brand-identity.jpg What actually goes into a brand identity (and what doesn't) An open brand guidelines booklet showing logo, type and color rules beside printed stationery https://lightsketchcreative.com/insights/when-to-rebrand-and-when-to-refresh https://lightsketchcreative.com/__l5e/assets-v1/d86f7d23-4271-4a53-b7f9-004248dbac70/when-to-rebrand-and-when-to-refresh.jpg When to rebrand, and when to just refresh Two printed brand versions side by side, an older mark next to a refreshed modern one https://lightsketchcreative.com/insights/how-to-brief-a-designer https://lightsketchcreative.com/__l5e/assets-v1/421c19a5-bc8c-428d-ad8f-760ddae579a5/how-to-brief-a-designer.jpg How to brief a designer so you get work you can actually use A printed creative brief with handwritten notes, a pen and blue and yellow sticky notes on a desk https://lightsketchcreative.com/insights/how-to-choose-branding-agency-houston https://lightsketchcreative.com/__l5e/assets-v1/8d1afb66-bbb2-421a-9049-5891a7b5de18/how-to-choose-branding-agency-houston.jpg How to Choose a Branding Agency in Houston: 12 Questions to Ask Before You Hire A designer and a business owner reviewing printed branding proposals across a table