Make your business look as established as it really is.
Brand strategy, identity, websites and marketing design for Houston businesses and growing brands, working directly with the senior creative lead.
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Two decades of work including major Houston sports teams, the Texas Renaissance Festival, energy companies, healthcare systems and founder-led brands.
Houston-based · Senior creative direction · No account layers
Visual systems built for growth.
Brand Identity · Logo Design · Menu & Print · Environmental · Website Design
YONG
A bold, dragon-led identity for a Korean fast-casual concept inside Finn Hall food hall in downtown Houston.
- Opened to full-capacity traffic in Finn Hall with the highest brand recall of any stall in the hall
Company Naming · Brand Identity · Logo Design · Website Design · Brand Style Guide
Glam Shores
Naming, identity, brand voice and website for a women-only luxury travel agency curating exclusive beach and resort getaways.
- Launched a bookable brand from zero, name, identity and website, in a single engagement
Brand Identity · Logo Design · Packaging & Print · Signage · Website Design · Campaigns
TopDog Fireworks & Halloween Madness
A full rebrand and campaign system for a 14-store Houston fireworks and Halloween retailer, tied to a 30% sales lift in year one.
- Sales grew 30% in the first year after the rebrand
Client testimonial
Mike gave YONG a look that actually fights for attention in a food hall. Every piece feels like it belongs.
Three signs your brand is holding the business back.
- You look less established than you actually are, and prospects notice before you get to explain.
- Your marketing materials don't look like they belong to the same company.
- Customers don't immediately understand what makes you different.
A brand system built around business objectives, not just a deck.
We treat design as a business tool. The process starts with your goals, your audience and the real problems the brand needs to solve, then builds a clear identity and visual system your team can keep using long after the project wraps.
Three ways we work with you.
Not every business needs a full rebrand on day one. We scope the right mix around what the business needs next. See more Houston branding and graphic design work.
Build the brand
Decide what the brand needs to do, then design the identity that does it. Positioning, messaging, logo and the full visual system.
Apply the brand
Put the identity to work everywhere customers meet you: website, marketing collateral, packaging, print and presentations.
Grow & support the brand
Keep everything consistent as you scale, with senior creative direction and ongoing design support for your team.
Find out where your brand is weakest in five minutes.
Take the free Brand Audit: 12 questions, about five minutes, instant score. Add your email for the full category breakdown and prioritized recommendations.
Four phases, one thread.
Discover
A 30-minute call to understand your business goals, audience and market before we open a sketchbook.
Define
Strategic positioning and creative direction that everything downstream is measured against.
Design
Iterative creative exploration and refinement in focused rounds, not endless revisions.
Deliver
A cohesive brand system your team can keep using across every touchpoint.
Senior creative direction, without agency overhead.
Light Sketch Creative is a Houston branding and design studio led by Mike Filewicz. More than 20 years across agency and in-house teams delivering practical brand systems, campaigns and collateral built to be consistent, trusted and used. You work directly with the senior creative lead doing the work, with no account layers or handoffs.
Direct collaboration
You work directly with the person doing the work, with no account layers or handoffs.
Strategy before pixels
We define what the brand needs to do before deciding how it should look.
20+ years of experience
Experience across print, digital, packaging, branding and campaigns in Houston and beyond.
Design systems that scale
You leave with a system your team can keep using, not just a folder of finals.
What working with us is like.
What this costs, honestly.
Every engagement is scoped around what the business actually needs. Smaller focused design projects and full brand systems are priced differently, so we establish scope, timeline and budget together during the discovery call. You'll know the complete project investment before any work begins.
Optional pricing placeholder: most full branding engagements begin around $____.
All FAQs →How much does professional branding cost?
Each branding project is custom built for each client. Pricing depends on what you actually need and what makes sense for your business and current situation. We scope every engagement individually after the discovery call.
How long does a branding project take?
It depends on scope. Once we've defined the work together, we build a custom timeline with milestone deadlines so you always know what's next and when it's due.
What happens during the discovery call?
It's our chance to learn about your current brand challenges and goals, do quick introductions, and figure out together whether we're a good fit to work with each other. No pressure, no obligation.