Your business grew faster than your brand did.
Houston brand identity built to move revenue, not just win compliments. Strategy first, then the design, so the result does a job.
TopDog Fireworks · 14 stores · +30% sales in year one
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Two decades of work including major Houston sports teams, the Texas Renaissance Festival, energy companies, healthcare systems and founder-led brands.
Houston-based · Senior creative direction · No account layers
Six signs it's time
- Your branding looks inconsistent across touchpoints.
- You've outgrown the logo you started with.
- Marketing materials don't feel like they belong to the same company.
- Customers don't immediately understand what makes you different.
- Your team has no clear brand guidelines to work from.
- You look less established than you actually are.
A brand system built to hit business objectives, not just look good in a deck.
We treat design as a business tool, not decoration. Our process starts with your business goals, your audience, and the real problems your brand needs to solve. Then we build a clear identity and visual system designed to build trust, clarify your value and support sales, and we give your team the tools to keep delivering a consistent, high-quality experience long after the project wraps.
Visual systems built for growth.
Brand Identity · Logo Design · Menu & Print · Environmental · Website Design
YONG
A bold, dragon-led identity for a Korean fast-casual concept inside Finn Hall food hall in downtown Houston.
- Opened to full-capacity traffic in Finn Hall with the highest brand recall of any stall in the hall
Company Naming · Brand Identity · Logo Design · Website Design · Brand Style Guide
Glam Shores
Naming, identity, brand voice and website for a women-only luxury travel agency curating exclusive beach and resort getaways.
- Launched a bookable brand from zero, name, identity and website, in a single engagement
Brand Identity · Logo Design · Packaging & Print · Signage · Website Design · Campaigns
TopDog Fireworks & Halloween Madness
A full rebrand and campaign system for a 14-store Houston fireworks and Halloween retailer, tied to a 30% sales lift in year one.
- Sales grew 30% in the first year after the rebrand
Not sure where your brand is weakest? Find out in five minutes.
Take the free Brand Audit: 12 questions across positioning, identity, touchpoints and trust. Your score is instant and free. Add your email to unlock the full category breakdown and prioritized fix list.
What working with us is like.
Reviews from Google Business Profile.
Strategy, identity, and everything after.
Not every business needs a full rebrand on day one. We scope the right mix of strategy, identity, collateral, websites and ongoing support around what your business needs next. Explore our broader Houston branding and graphic design work or learn more about branding for Houston small businesses.
Score your brand free →Brand Strategy
Position your business before you design anything.
Brand Identity & Logo Design
Be seen. Be visible. Be identifiable.
Graphic Design & Collateral
Production-ready design that stays on brand.
Website & Landing Pages
Sites that look like the rest of your brand, and convert.
Packaging & Print
Physical work that holds up in the real world.
Presentation Design
Decks that carry the weight of the room.
Four phases, one thread.
Discover
We uncover your business goals, audience and market, before we open a sketchbook.
Define
Strategic positioning and creative direction that everything downstream is measured against.
Design
Iterative creative exploration and refinement, focused rounds, not endless revisions.
Deliver
A cohesive brand system your team can keep using across every touchpoint.
Senior creative direction, without agency overhead.
Light Sketch Creative is a Houston branding and design studio led by Mike Filewicz. More than 20 years across agency and in-house teams shape practical brand systems, campaigns and collateral built to be found, trusted and used. Clients work directly with the senior creative team doing the work, with no account layers or handoffs.
Direct collaboration
You work directly with the person doing the work, with no account layers or handoffs.
Strategy before pixels
We define what the brand needs to do before deciding how it should look.
20+ years of experience
Experience across print, digital, packaging, branding and campaigns in Houston and beyond.
Design systems that scale
You leave with a system your team can keep using, not just a folder of finals.
How much does professional branding cost?
Each branding project is custom built for each client. Pricing depends on what you actually need and what makes sense for your business and current situation. We scope every engagement individually after the discovery call.
How long does a branding project take?
It depends on scope. Once we've defined the work together, we build a custom timeline with milestone deadlines so you always know what's next and when it's due.
What is included in a brand identity?
Because every project is customized, deliverables range from a full rebrand with strategy, identity system and guidelines to a focused, one-off design project. We scope to what your business actually needs.
Do you work with small businesses?
Yes. We work with any business in need of design and branding services, from early-stage founders to established teams.
Can you redesign an existing logo?
Yes. We redesign and vectorize existing logos, build out additional versions (brandmark, icon, badge and so on), and create full brand guides based on an existing mark.