Four phases, one thread.
Every engagement runs through the same four phases. What changes is depth, an identity project spends more time in Design; a strategy engagement spends more time in Define.
Discover
Kickoff, stakeholder interviews, audit of your current brand touchpoints, competitive scan, and audience research. We surface what's actually happening before we recommend anything.
- Discovery findings
- Audit summary
- Audience notes
Define
Positioning, messaging, and the creative brief that anchors every visual decision. This is where the project becomes clear, for us and for you.
- Positioning statement
- Messaging framework
- Creative brief
Design
Focused creative rounds. Two to three distinct directions, refined into one, then extended into the full system.
- Creative directions
- Refined identity
- Applied system
Deliver
Final files, brand guidelines, and a working session so your team knows how to use the system.
- Master files
- Brand guidelines
- Handoff session
Comparing studios before you commit? Our guide to how to choose a branding agency in Houston covers the twelve questions worth asking any proposal, including ours.
Want a head start before Discover? Take the free Brand Audit self-assessment and bring your result to the first call.