Is the Brand Audit really free?

Yes. It is a self-assessment you complete on this page. There is no cost, no obligation and nothing to buy at the end.

Do I have to give my email to see my score?

No. Your score and what it means appear on the page as soon as you answer all twelve questions. The detailed breakdown, meaning your category-by-category scores and the prioritized fix list, unlocks when you enter your email. That is one field, and we send it once.

Is this the same as a full professional brand audit?

No. A professional audit involves reviewing your actual files, website, collateral, competitors and market position in depth. This tool is educational: it helps you find the area that is most likely holding you back so you know where to look first.

Can you review an existing logo or website directly?

Yes. That kind of hands-on review happens in a discovery call or a scoped engagement, where we look at your real files and touchpoints rather than a self-reported score.

What happens after I get my score?

Nothing automatic. Once the breakdown is unlocked you get your weakest category and a short list of suggested next steps, and a copy in your inbox. If you want a second opinion, you can book a free 30-minute discovery call whenever you are ready.

How strong is your brand right now?

Twelve questions, about five minutes. Your score is free and appears on this page. No email required to see it.

The assessment

Question 1 of 12

01 / Positioning & Clarity

Whether a stranger can tell what you do, who it is for and why it is different.

Can a new customer understand what you do and why you are different within a few seconds?

Is your target audience clearly defined?

Do you have a short, consistent explanation of your value that everyone uses in sales and marketing?

02 / Visual Identity

Whether your logo, type and color hold up everywhere they have to live.

Does your logo stay clear at small sizes, in one color, and on both light and dark backgrounds?

Do you have defined typography, colors and written usage rules?

Do all of your major customer-facing materials look like they come from the same company?

03 / Customer Touchpoints

Whether your site, collateral and day-to-day materials look like one company.

Does your website accurately reflect the current quality and positioning of the business?

Are proposals, brochures, presentations, social posts and signage on-brand?

Can employees or vendors create materials without guessing how the brand should look?

04 / Trust & Conversion

Whether proof is easy to find and every page has an obvious next step.

Is proof such as case studies and reviews easy for a prospect to find?

Does every important page have one clear next action?

Does your brand presentation support the price and quality level you are trying to sell?

20+ years of branding and design experience

Direct senior collaboration, no account layers

Google reviews and real case studies

What this audit checks

Four areas where small business brands usually break down.

This is educational, not an automated substitute for a professional engagement. It will not review your actual files. What it will do is point you at the part of your brand most likely to be costing you attention, trust or momentum, so you can start there instead of guessing.

Positioning & Clarity

Whether a stranger can tell what you do, who it is for and why it is different.

Visual Identity

Whether your logo, type and color hold up everywhere they have to live.

Customer Touchpoints

Whether your site, collateral and day-to-day materials look like one company.

Trust & Conversion

Whether proof is easy to find and every page has an obvious next step.

What this looks like in practice

Branding

Brand Audit questions.

Is the Brand Audit really free?: Yes. It is a self-assessment you complete on this page. There is no cost, no obligation and nothing to buy at the end.
Do I have to give my email to see my score?: No. Your score and what it means appear on the page as soon as you answer all twelve questions. The detailed breakdown, meaning your category-by-category scores and the prioritized fix list, unlocks when you enter your email. That is one field, and we send it once.
Is this the same as a full professional brand audit?: No. A professional audit involves reviewing your actual files, website, collateral, competitors and market position in depth. This tool is educational: it helps you find the area that is most likely holding you back so you know where to look first.
Can you review an existing logo or website directly?: Yes. That kind of hands-on review happens in a discovery call or a scoped engagement, where we look at your real files and touchpoints rather than a self-reported score.
What happens after I get my score?: Nothing automatic. Once the breakdown is unlocked you get your weakest category and a short list of suggested next steps, and a copy in your inbox. If you want a second opinion, you can book a free 30-minute discovery call whenever you are ready.

Want a second opinion on your score?

Bring your result to a free 30-minute discovery call. We will talk through what is actually worth fixing first, and what can wait.

Schedule a Free 30-Minute Call Start a Project Inquiry