Branding built around how your business actually runs.
Different businesses break in different places. A fourteen-store retailer, a roofing company with six trucks, an energy firm bidding on long contracts, a hospital service line and a food hall tenant all need a brand system, but not the same one. These pages describe the situations we see most often and what the work usually looks like in each.
Two decades of work including major Houston sports teams, the Texas Renaissance Festival, energy companies, healthcare systems and founder-led brands. TopDog Fireworks grew to 14 stores with a 30% sales increase in year one after their rebrand.
Multi-location retail
Identity systems, store signage, packaging and campaign templates that stay consistent as store count grows.
See the approach →Regional events
Event identity, campaign systems, signage, merchandise and ticketing pages built for a season that repeats every year.
See the approach →Healthcare and medical
Credibility-first identity, patient materials, service-line architecture and referral-ready collateral for healthcare and medical organizations.
See the approach →Restaurants and hospitality
Storefront-first identity, menus, packaging, delivery-app assets and signage artwork ready for landlord design criteria.
See the approach →Home services and trades
Identity, vehicle graphics, yard signs, uniforms and estimate templates that make a trades company look established at the curb.
See the approach →Industrial and energy
Identity, capability decks, sell sheets, trade show graphics and technical collateral built for long B2B sales cycles.
See the approach →Professional services
Positioning, identity, proposal and pitch materials that make a services firm easy to trust and easy to refer.
See the approach →Not sure which one you are?
Most of the work looks the same underneath: positioning, an identity system and the templates that keep it consistent. Start with the brand readiness resource library or browse all services. Houston businesses can also start on Houston small business branding or Houston small business rebranding.
Prefer to size up the problem yourself first? The free Brand Audit scores your positioning, identity, touchpoints and trust in about five minutes.