Glam Shores

Challenge

The founder had a clear vision, curated, women-only trips to the most extravagant beaches and resorts in the world, but no name, no identity and no home online. She needed a brand that felt inclusive and empowering to travel-minded women while still reading as unmistakably high-end, exotic and celebrity-caliber.

Approach

We started at the top of the stack: naming. After exploring dozens of directions we landed on Glam Shores, a name that captured both the glamour of the experience and the coastal, beach-resort setting. From there we defined the identity, voice, aesthetic and visual language, palm-shadowed monogram, coral, deep blue and sway aqua palette, Century Gothic display type, warm editorial photography, then built a marketing site to bring it all together.

Solution

A full brand launch package: company name, primary and vertical logo lockups, standalone G icon, a documented brand style guide, and a marketing website designed to sell the fantasy first and the packages second, upcoming getaways, curator profile, lifestyle content, packages, journey follow and email capture.

Deliverables

• Company naming
• Primary horizontal and vertical logo lockups
• Standalone G monogram icon
• Brand style guide (identity, logo usage, typography, color)
• Brand color palette (Deep Blue, Sway Aqua, Soft Coral, Plush Pink, Glam Gold)
• Typography system (Century Gothic and Catamaran)
• Voice, messaging and brand personality standards
• Marketing website design
• Photography art direction
• Social media brand kit

Outcome

Glam Shores launched with a fully-formed identity, from name to homepage, and a brand system the founder can carry across trip guides, social, email and future offerings without losing the celebrity-caliber feel that sets the agency apart.