R3Gen Health

Challenge

R3Gen Health needed to look and feel as advanced as the science behind their work. Regenerative medicine buyers, physicians and research partners are skeptical by default, so the brand had to signal clinical credibility, innovation and trust at first glance, on everything from a business card to a labeled vial.

Approach

We built the R3Gen Health identity from the ground up: naming conventions, a custom logotype with an integrated DNA-inspired mark, an icon system, a full brand guideline and a color language of Revolution Blue, Revitalize Green, Reliable Gray and Refresh Green. Every rule was documented so the brand stays consistent across print, digital, environmental and packaging touchpoints.

Solution

With the parent brand in place, we designed a distinct product identity for Phoenix Protocol, R3Gen Health's flagship Regenerative Protein Array therapy. The Phoenix mark, packaging system, vial labels and outer carton were engineered to meet clinical labeling standards while still feeling premium and unmistakable on a shelf, in a physician's office or in patient-facing communications.

Deliverables

• R3Gen Health logo & icon system
• Brand style guide
• Color & typography system
• Environmental signage & apparel
• Phoenix Protocol product brand
• Vial & carton packaging design
• Clinical & marketing collateral

Outcome

R3Gen Health launched with a cohesive parent brand and a sub-brand that reads as a serious clinical product, giving their sales, physician-facing and marketing teams a single, credible visual system to grow on.

Results

• Packaging and brand credibility shortened physician and partner sales conversations
• Phoenix Protocol launched as a distinct, premium-priced product brand
• Unified collateral let sales, clinical and marketing teams work from one asset library
• Investor- and partner-ready presentation materials produced from the same system