Case Study

Mountain View Regional Hospital

A full rebrand and multi-channel ad campaign that gave a physician-owned Wyoming hospital a recognizable, ownable brandstory across every patient touchpoint.

Challenge

Mountain View Regional Hospital needed a fresh look and a new advertising campaign to stand out above regional competition, and a brandstory people would recognize wherever they saw a hospital ad.

Approach

We refreshed the primary logo, developed a campaign icon and identity, and built a creative system that could carry across print, digital, environmental and patient-facing collateral without losing voice.

Solution

The "We Find Answers" campaign. A confident, physician-owned brand voice paired with a bold visual system anchored by the campaign mark, human patient and physician stories, and an editorial x-ray art direction.

Deliverables

Logo redesign and refresh
"We Find Answers" campaign icon and identity
Zamboni vehicle wrap
Patient stories ad campaign
Physician profile ad campaign ("Wyoming Is My Home, Too")
Billboards and outdoor advertising
X-Ray creative ad campaign
Patient guest guide pocket folder and physician inserts

Outcome

MVRH walked away with a cohesive brandstory the community could actually recognize, from arena ice to billboards to the folder handed to a new patient at check-in.