Mountain View Regional Hospital

Challenge

Mountain View Regional Hospital needed a fresh look and a new advertising campaign to stand out above regional competition, and a brandstory people would recognize wherever they saw a hospital ad.

Approach

We refreshed the primary logo, developed a campaign icon and identity, and built a creative system that could carry across print, digital, environmental and patient-facing collateral without losing voice.

Solution

The "We Find Answers" campaign. A confident, physician-owned brand voice paired with a bold visual system anchored by the campaign mark, human patient and physician stories, and an editorial x-ray art direction.

Deliverables

• Logo redesign and refresh
• "We Find Answers" campaign icon and identity
• Zamboni vehicle wrap
• Patient stories ad campaign
• Physician profile ad campaign ("Wyoming Is My Home, Too")
• Billboards and outdoor advertising
• X-Ray creative ad campaign
• Patient guest guide pocket folder and physician inserts

Outcome

MVRH walked away with a cohesive brandstory the community could actually recognize, from arena ice to billboards to the folder handed to a new patient at check-in.

Results

• Community-wide campaign visibility across billboards, arena ice and print
• Physician recruitment campaign gave HR a repeatable, on-brand hiring asset
• Patient guest guide system replaced ad-hoc handouts and reduced reprint costs
• One brand standard across departments ended duplicate, off-brand design work